2 March 2024
Digital marketing is one of the most lucrative fields globally. There are plenty of job opportunities for digital marketing graduates, and the demand for them is continually rising. With the rise of the internet, we are starting to rely more and more on digital platforms for advertising and marketing. This phenomenon is leading to a great and continually increasing demand for digital marketers.
From real-world projects, internships, and the opportunity to learn from the best minds in the industry, the academic institutes in the USA provide an incredible opportunity to international students. In this article, you can find out everything you need to know about a master’s in digital marketing in the USA:
Why should international students study master’s in digital marketing in the USA?
Pursuing a master’s in digital marketing in the USA offers diverse opportunities and advantages for digital marketing executives. Here are some of the most influential reasons to pursue a master’s in digital marketing in the USA:
- The USA houses the most significant number of academic organizations that offer digital marketing courses in the world. Along with the large number of programs in digital marketing, there are more than 500,000 open positions in the country. This whooping number makes the USA highly lucrative for studying and working in digital marketing.
- On average, digital marketing executives make up to 109,140 USD each year. The top earners in the industry make more than 150,000 USD annually. This impressive number makes digital marketing one of the most highly-paying fields in the country. The digital marketing industry in the USA stands at around 230 billion USD and is continually growing at an annual rate of 10%.
- Studies show that the digital marketing industry is rapidly growing and will expand by 6% in the next five years. This makes it an incredible time to get a degree in digital marketing. A recent study reveals that the employment rate for digital marketing programs is approximately 95%.
- International students who wish to pursue a master’s in digital marketing in the USA can benefit from the variety of job opportunities. Optional Practical Training or OPT can help international students gain practical work experience once they graduate. Additionally, once international students obtain their H-1B visas, they can avail themselves of a long and prosperous career in the country.
What are the eligibility criteria for pursuing a master’s degree in digital marketing in the USA?
To study a master’s program in digital marketing in the USA, applicants are typically required to meet particular eligibility criteria set by academic institutes. However, to help you get a sense of the general eligibility criteria, here are the eligibility requirements:
- The candidates need to hold a bachelor’s degree from a recognized academic institution. Since you are applying to a digital marketing program, it is important that your bachelor’s degree should be in communications, business, marketing, or a related field.
- Most educational organizations require their candidates to hold a minimum grade point average for undergraduate studies. Generally, the GPA must be 2.5 to around 3.0 on a 4.0 GPA scale. There are many educational organizations that may also evaluate the academic performance and transcript in applicable coursework.
- Many academic institutes need their candidates to submit language proficiency test scores from various examinations such as GMAT or GRE. However, there are also some courses that waive this requirement. Generally, candidates who hold significant work experience may have this requirement waived. Usually, the minimum score accepted in American colleges and universities for the GMAT is 600, and the GRE is between 307 and 315.
- International students who have a different native language than English generally need to establish their language proficiency in English by appearing for standardized tests like the PTE, IELTS, and the TOEFL. The minimum score requirements differ significantly according to the educational organization to which you wish to apply, but they usually lie between 6.5 and 7.0 in IELTS and 80 and 100 in TOEFL.
Which documents are needed to pursue a master’s in digital marketing in the USA?
To study for a master’s in digital marketing course in the USA, international students are generally required to submit a bunch of documents to support their application. While detailed requirements tend to vary based on the college or course that you wish to choose, here is a generalized list:
- Completed application form that includes program-specific questions, academic history, and personal information
- Official academic transcripts are directly sent from the issuing organization to the admissions office of the college
- A statement of purpose that showcases the reasons to apply to a master’s in digital marketing course, career goals, and academic interests.
- Letters of recommendation speak about the potential for success, work ethic, and academic abilities of the candidate.
- An updated resume that includes certifications, relevant skills, internships, work experience, and educational background.
Conclusion
Studying master’s in digital marketing in the USA can open up a lot of lucrative opportunities for international students. The USA is the global leader in education for international students. Digital marketing is one of the fastest-growing sectors globally. With a lot of different academic institutes providing specialized courses and a dynamic job market awaiting graduates, the prospects of international students who choose to move and study here are extremely promising.
For more information and queries, contact Landmark Immigration.
